QuantiFire’s perception studies provide the most in-depth understanding of how a company is perceived by the market, through a combination of qualitative and quantitative research.
We obtain detailed feedback from large numbers of investors – and potential investors – across multiple areas. We identify what the company most needs to demonstrate, in order to support it’s investment case.
There are several unique advantages to our approach. Firstly, our use of technology achieves a level of participation that delivers a genuine ‘market view’. Secondly, we convert this intelligence into data so that it becomes an ‘asset’ that can be properly measured and bench-marked and also trended over time.
There are many ways to identify investors who might be a good fit for your company. However, the viability of ‘target investors’ is hypothetical until a relevant fund manager or buy side analyst has a confirmed interest.
QuantiFire uses technology to proactively engage carefully targeted fund managers, in order to confirm their interest and contact preferences. This generates valuable intelligence for future roadshows, by highlighting the money centres and individuals that should be a high priority for your company to visit.
Identifying actual interest is almost always the missing piece of the jigsaw during the investor targeting process. QuantiFire’s innovative ‘Interest Research’ service delivers this final-mile intelligence to our clients.
We provide a dedicated ‘always-on’ feedback service that produces structured feedback for all IR-related activities, from roadshows and conferences to capital markets days and seminars.
For investors, this service is simple, secure and convenient. For our clients, we deliver professional and insightful management reporting.
As a fully independent service provider, QuantiFire has no conflicts of interest problems with ‘no broker feedback policies’. Our direct and unedited feedback service clearly highlights where communication could be improved or adjusted.