At a time when companies face economic, environmental, social, technological, regulatory and political disruption, high-quality feedback from the investor community could not be more urgent or important.
Whilst investors have always been wary of sharing sensitive opinions with brokers, in recent years investment banks have been confronted by various market and regulatory developments that have made the process even harder. The upshot is that for many companies, feedback has now reached the point of failure. Even where it is provided, feedback today is mostly anonymous, light on detail and far short of an accurate market-level view.
Collecting investor feedback independently brings with it a host of technical and regulatory challenges, especially with regard to capturing and managing data. Further challenges must also be overcome in order to maximise response rates as well as the quality and value of reporting.
However, this is a challenge that QuantiFire has been built to solve, because investor feedback is as important as it is neglected. Not only is it the primary success measure for most IR professionals, in an age of rapid change and uncertainty it is also vital intelligence for senior management.
For ambitious IR teams, the time to upgrade to Feedback Intelligence is now.
Following several years of research and development in this field, QuantiFire is the leading expert on collecting, analysing and reporting investor feedback. Our service is highly specialised and unique in the market.
With investor interaction becoming increasingly virtual, QuantiFire keeps the needs of the investor front of mind. Our online feedback solutions are designed with secure and innovative protocols that respect investors’ time and privacy whilst improving user experience. Feedback is obtained on a rolling timetable or a flexible basis, ahead of results or following meetings, roadshows, conferences and events.
Impactful management reporting contains clear analytical insights and offers a competitive advantage by converting individual responses into market-level perspectives on corporate strategy and communication. This is Feedback Intelligence.
QuantiFire delivers more feedback from more investors by focusing rigorously on the needs and constraints of this community. The resulting Feedback Intelligence makes it much easier for IR professionals to:
- See the bigger picture by reviewing written comments alongside quantitative perception scores
- Benchmark and trend current market sentiment against an extensive dataset of standardised investor feedback
- Isolate critical service opportunities — and risks — with individual investors
- Optimise IR programmes to strengthen investor relationships at scale
- Deliver board-quality reporting with authoritative, market-level intelligence that adds real value to strategic thinking
Feedback Intelligence is an overdue, new category of market intelligence for the investor relations profession.