Interest Research

Targeting that confirms the interest of current and potential investors

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“This is wonderful. It is the first time I have ever seen analysis that provides such real and immediate value”.

Senior IR Manager, Dax 30

"Marketeers are lightyears ahead of IR in using data to glean insights from their would-be buyers, but there is a big opportunity for us here. Prioritising engagement based upon not just an investor’s AuM/being underweight etc, but with hard data telling us who is more/less inclined to buy is exactly what I want."

Deputy Head of Investor Relations, FTSE 100

"The report is absolutely outstanding".

Head of IR, FTSE 100

“QuantiFire’s service is very good value for money and we recommend it highly.”

Investor Relations Director, IBEX 35

01 - 00

Trusted by world leading companies and investors

Headline Data

0

The average number of 'new' investors who opt-in through Interest Research

> 0

Total number of investors that have opted in to client distribution lists

> 0M

Number of areas of individual investor interest recorded in our database

The key challenge with investor targeting

The missing intelligence that you need for better investor targeting is ‘confirmed interest’. Obtaining this is the essential challenge and one that you won't solve with better advisors or a new app. You need better outreach. Take a smarter approach to investor targeting, one that has investor interest at it's core. 

Our approach

Interest Research is an innovative service that engages individual fund managers based on their specific interests. Our GDPR-compliant approach identifies and registers relevant global investors through a proven online process, opting them in for engagement. This allows IR teams to prioritise time on individuals who are genuinely interested in their company.


Interest Research is a unique service that ensures far fewer speculative meetings as well as more meaningful engagement with both ‘new’ and ‘known’ investors.

What we deliver

Interest Research provides up-to-date global contact details for individuals who want to hear from you. In addition, our analysis of investor interests will directly inform and energise your IR programme.

What investors say

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  • I think this proactive approach to investor engagement is excellent. Investment Manager
  • Very good and differentiating idea to ask for investors interest in this way! Investment Manager
  • I appreciate you being pro active and outward looking as evidenced by this outreach. Investment Manager
  • Thanks for getting in touch. We manage a $16bn/30 position global investment program. Our average holding period is 10 years and we have little engagement with the sell side. We own a $500m position in one of your peers. Let's schedule a meeting. Investment Manager
  • Well done on doing this. None of your peers have undertaken this exercise. Investment Manager
  • Reaching out to investors in this way is a positive move and will help investors to understand your story. Hedge Fund manager
  • It is always good to see companies being proactive and wanting to meet investors, so this outreach is appreciated. Investment Manager
  • I thought I would say thanks as you are doing exactly what I would love to see more companies doing. This is the way forward. Investment Manager
  • I would very much appreciate the opportunity to meet the company. Thanks for getting in touch! Private Wealth Manager
  • We are delighted to receive this information and to be on your distribution list. Hedge Fund manager
  • We appreciate you taking more time to engage with investors in the US. Investment Manager
  • Excellent outreach. Thanks Hedge Fund manager
  • We would be more than happy to meet you, just let me know when. Hedge Fund manager
  • This is how all companies should manage their IR distribution, congratulations. Hedge Fund manager
  • I welcome this interaction and approach, aiming to engage with the investment community. Hedge Fund manager
  • Thanks for getting in touch, much appreciated. I have just completed the online form and we are looking forward to speaking/meeting with you. Investment Manager
  • Thanks for the approach. 50% of my fund is invested outside the US with a consistent investment in European equities. I’d be interested in learning more and then meeting. Investment Manager
  • Thank you for this outreach - it can be very difficult to get access to EU/UK IR and mgmt teams from the US - you are doing the best job at proactively getting in front of us. Investment Manager
  • Great to hear from you. We are definitely interested in following the company and would be grateful to be kept in the loop for roadshows, CMDs and IR presentations, etc. Thanks so much. Investment Manager
  • Very good initiative now that there is less contact through brokers. Thanks. Investment Manager
  • Thank you for including us in this research. I would be very keen to learn more about the company. Investment Manager
  • Thanks for the invitation, and for taking the initiative to make the introduction. We would appreciate the chance to meet. Private Wealth Manager
  • This is comprehensive and well thought-out research. Private Wealth Manager
  • It would be good to receive updates to familiarise myself with your company and then have a meeting. Thanks. Private Wealth Manager
  • It would be great to meet just let me know when. Sovereign Wealth Fund Manager
  • This was really proactive and I appreciate it! Investment Manager
  • Please encourage other issuers across Europe liaise directly with investors instead of going through intermediaries. It is unconflicted, lower cost and totally viable with technology advancements. Investment Manager
  • Direct contact like this works better than depending on sell-side/brokers. Investment Manager
  • We don't use the sell side and therefore welcome this direct contact from the IR department. Investment Manager
  • Good initiative to set up this research. Investment Manager
  • Thank you for this opportunity to engage. Investment Manager
  • Thanks for reaching out. Your company has many of the qualities we look for in a business so it would be good to have a call. Investment Manager
  • Pleased you have engaged with us. Feel free to call and have a chat. Investment Manager
  • Please continue this outreach to debt investors. An annual or biannual meeting would be tremendously helpful. Need not be only at the time of issuance. Investment Manager
  • The quality of this enquiry is among the best I have seen. Sovereign Wealth Fund Manager
  • It is great that you are doing this investor outreach and I do get the sense that the company is making great strides to improve. Investment Manager

Interest Research is a smarter approach to investor targeting that allows interested investors to opt in for engagement.

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