In an increasingly online world, legacy targeting solutions that rely on existing relationships or ageing profile data are no longer fit for purpose.
Your company's valuation will suffer over time if you only meet the same old faces rather than a steady flow of new investors. Investment banks are less able to help with this than they use to be. Whilst desktop targeting solutions have proliferated to fill the gap, this type of remote profiling can only take you so far.
The essential, final-mile intelligence that you need for investor targeting is ‘confirmed interest’. You don’t need better advisors to obtain this. You need better outreach.
It’s time for a smarter approach to investor targeting with investor interest at it's core.
Interest Research is a fresh approach to investor targeting that is based on establishing and appealing to the interests of individual fund managers. It engages with relevant investors globally, through a tried and tested (and GDPR compliant) process of online invitation and registration.
The service is unique in 'opting-in' investors from all over the world for future communication and engagement. By establishing the interests and requirements of participating individuals, our clients are able to prioritise precious time and resources by focusing on the needs of individuals with a genuine interest in their company.
Interest Research is a win-win for companies and investors and aims to make speculative meetings a thing of the past.
Interest Research is Feedback Intelligence that delivers up-to-date contact information from individuals who want to hear from you. This is complemented by an analysis of registered interests that will directly inform and energise your investor targeting and overall IR programme.
- Details of potential investors who want to learn more about your company
- Updated distribution lists of individuals who have opted in (or out) of future communication
- Suggested themes for programme activities that address the confirmed interests of relevant individuals and groups
- High-quality reporting, including contact data that you can make use of straight away
Interest Research is a fundamental upgrade to the most critical market intelligence that you hold.