The visibility gap
Your website is where investors, advisers and competitors examine your company at length. It is also the one channel where that audience is entirely invisible to you.
Normal web analytics returns traffic volumes and download data: anonymous by design. So, the key questions go unanswered. Which asset managers spent real time in your ESG report? Which non-holders have returned multiple times this quarter? What are investors searching for before you meet with them? This intelligence gap widens each year as VPNs, remote working and cookie consent erode what conventional tools can see.
Our approach
Market Radar is not a marketing product adapted for IR. Unlike web analytics services, it was built for IR and corporate users from the outset. Our core business is capturing structured investor feedback for listed companies, and every verified interaction maps an IP address to a named institution. That proprietary click data sits on top of a billion-record global registry, which is why we identify institutions that registry-based products cannot see, including those behind VPNs and working from home.
Registry data can be bought. Click data cannot: it exists only because we have been running investor feedback programmes for over a decade.
Institutional attention is not announced but it can be traced. Market Radar is built to trace it.
What we deliver
Market Radar delivers named institutional visitors, read against your share register, categorised through a corporate lens and enriched with profile data, Feedback Intelligence, adviser-client relationships and M&A deal histories. Every visitor is flagged holder or non-holder, with the percentage of issued share capital held. Law firms are linked to the companies they act for, activist-linked entities are graded, and humans are separated from machines. More than thirty filters, searches and analytical views, with everything downloadable. Market Radar is easy to deploy and live within days: cookie-free and consent-free.
